Product Designer
Designing user-centred outcomes across the product — and building sustainable, reliable AI practice into how the team works.
I lead design teams toward user-centred outcomes — and pioneer sustainable, reliable ways for designers to work with AI. Currently at iKhokha.
Worked with
Designing user-centred outcomes across the product — and building sustainable, reliable AI practice into how the team works.
Steered the design function — strategy, rituals and direction through a transition.
Designed and tested dashboard features that help merchants grow.
Made the Business Self-Service Portal genuinely usable, end to end.
Mapped the self-service journeys across the whole experience.
17 interviews → personas → a co-created member comms platform.
Solo-designed “Standard Services” — flows for customers and providers.
Where the building started — foundations I still prototype with.
Day to day, I lead and coordinate design teams to deliver user-centred outcomes — and build the sustainable, reliable AI practices the team runs on.
Six years across fintech, telecoms and marketplaces. Still hands-on when it counts — I prototype in code when Figma starts lying.
Off the clock, I’m a tinkerer. I build small tools for my own problems — it keeps me close to the craft, and honest about what AI can actually do.
The kit I reach for — and the practices I bring to a team learning to work with AI, sustainably.
A weekly newsletter on design & AI — what I’m reading, building and stealing each week.
A language-learning app built for two — my wife and I, learning head to head.
My independent design agency — brand, product and AI prototyping for small teams.